Miss Ada Iwugo is Commercial Director at House of Tara International, overseeing all Sales, Marketing and Business Development activities in the organization.

She was the Small Medium Business and Distribution Lead of Microsoft Inc where she was responsible for the overall ownership and accountability of sales results for the SMB Commercial segment (including Breadth Public Sector) in Anglophone West Africa.

Ada has extensive experience in the retail industry and her impressive portfolio includes international organisations such as drinks company, Matthew Clark and cosmetic giants such as Parfums Christian Dior and Coty UK.

She also was Head of Key Accounts in Guinness Nigeria – A Diageo company; a role which also included Management, coaching and development of the entire Key Accounts Team. Ada’s career spans Key Account Management, Forecasting, Business Strategy, Trade Marketing and Sales Management.

A graduate of the Imperial College, London, she was the President of the Overseas Student Association whilst in College.