by House of Tara Corporate

Set to deliver a unique in-store customer experience, Studio24 teamed up with House of Tara – The first indigenous makeup brand in Nigeria, to offer its customers an experiential makeup service in the newest flagship coming from the fusion of both brands named HOUSE OF TARA EXPRESS

House of Tara xpress in partnership with studio 24

Studio24, a 29-year-old VETERAN in the photographic imaging industry and pioneer of in-house photo studio make-up services in Nigeria, currently operates from 30 outlets and counting.
With the spread of these outlets pan Nigeria, the exciting prospect of this growing network led to talks between Tara Fela- Durotoye (House of Tara CEO) and Ifeanyi Chris Oputa – TEAM LEADER @studio24.

The House of Tara Express Project is the outcome of these talks and aimed at providing Studio24 clients the whole gamut of makeup services, from a quick touch to a full Bridal makeup and more!!!

Founded in 1998, House of Tara Int’l is the producer of the Popular Tara Branded products. It’s makeup brand and services are known for empowerment. The company’s mission is to build a world-class culture that empowers, engages and creates an exciting experience for all.

Studio24 shares combed values with House of Tara, and for this basis we’ve created this partnership of collaboration for both brands to excel in. This partnership has stemmed from a long standing relationship and it’s great to see it finally happen.

This partnership reflecdts our desire to collaborate with companies that share our vision of global positioning and Studio 24 is known for its style of photography that is fast taking over the industry.

House of Tara xpress

The Studio24 outlets where customers will get to experience this collaboration are in the following locations::

Admiralty Way, Lekki (Lagos)

Awolowo Road, Ikoyi (Lagos)

Anthony Village (Lagos)

Allen Avenue Ikeja (Lagos)

Amuwo Odofin Festac (Lagos)

Off Olu Obasanjo GRA Phase 2(Portharcourt)

46 Ademola Adetokunbo Crescent Wuse 2(Abuja)

792B Ademola Adetokunbo Crescent Wuse 2(Abuja)

3rd Avenue Gwarinpa Estate (Abuja)

House of Tara Express will be available in every Studio24 outlet NATIONWIDE as Phase two & three are slated to roll out in October, 2020.
Indeed, This collaboration is a great move that will certainly bring freshness to the brands

For more info on this partnership kindly visit:


by Thonia Ezennaya

Instagram: thoniaking_tara

Nigeria’s leading beauty summit hosted by House of Tara International tagged ‘1000 Voices’ held on November 8, 2017, at Harbour Point, Victoria Island, Lagos.

The Creative Director and CEO of House of Tara International, Tara Fela-Durotoye during her welcome address said “House of Tara International represents the possibilities that can be accomplished when you stick to a vision. I started this business with N15,000 and over the years it has helped empower thousands of Nigerians. It is more than just a business.”

The summit hosted almost 1,000 beauty entrepreneurs from all parts of the country. The day featured several masterclasses and a spectacular panel discussion on the beauty business titled, “Growing my Tara business” and moderated by Bukola Akinmboni.

The panelists shared insight about how they have leveraged on House of Tara’s platform to grow their businesses. They also shared stories of their successes and how they have been able to overcome challenges.

Several make up competitions, a raffle draw and several giveaway prizes from House of Tara and their sponsors were enjoyed by the guests.

The first lady’s speech commended Tara Durotoye by saying “Tara’s ingenuity and creativity is exemplary. She located her passion, confidently nurtured it against all odds, and built a business empire that has empowered thousands of people. If more young ladies especially those searching for jobs can make that decisive move like Tara, then I wonder whether we might still have unemployment amongst us.”

The summit themed “1000 Voices” was sponsored and supported by First Bank, LSETF, Google, Maggi, MTN, Fayrouz, The Baby Lounge, EbonyLife TV, LindaIkeji TV, BusinessDay, Olorisupergal, and

During the ceremony, House of Tara also launched two amazing products called the QUEEN SERIES in Queen Amina II and Queen Nana II and Tara pro concealers that comes in 7 different colours and 1 color corrector.

Guests at the event include; Mrs Bolanle Ambode, First Lady of Lagos State represented by Mrs Idowu Lai-Mohammed; Chairman of First Bank; Mrs Ibukun Awosika, Osayi Alile, Bimpe Onakoya, Funke Bucknor amongst others.

The day was wrapped up by a glamorous awards dinner, where members of the House of Tara advisory board members (Mrs Ibukun Awosika, Osayi Alile, Ada Iwugo and Chukwuka Monye) presented awards to beauty entrepreneurs with outstanding performance.

Source: YNaija