by Odumosu Oladayo

Brand and Marketing Manager

House of Tara International attended the Annual 2022 WIMBIZ (Women in Management, Business and Public Service (WIMBIZ), which was scheduled for November 3rd and 4th 2022. The event mode was open for physical and online attendees across the globe.

For this year, the theme was “Firing Forward: The Future in Focus”. It took place at the prestigious Eko Hotel & Suites, Lagos. The event revealed another notch of event streaming that catered to many online viewers from start to finish of the conference.

While speaking at the event, the Executive Director of WIMBIZ, Hansatu Adegbite, she expressed that since its foundation, WIMBIZ has established and maintained fruitful partnerships. As a result of the organization’s current period of administrative shift, WIMBIZ is currently running with a smaller structure.

House of Tara’s relationship with WIMBIZ has fostered greatly over the years as a sponsor of the annual conference, and yet again in this year, our presence left an imprint of glitz and glamour on the faces of every female attendee. This is a testament to one of the key pillars of the WIMBIZ, to always inspire women to achieve professional development and to accomplish entrepreneurial exploits, public sector initiatives and community development endeavours with great looks that tell the part.

Over the past two decades, WIMBIZ has produced significant, inspirational viewpoints on a variety of topics, including business, economics, politics, and gender-based factors. These remarkable avenues have made it easier for many women to start successful partnerships and advance their careers.

The speakers for this year include Award-winning author Chimamanda Ngozi Adichie, President/Founder of Salice Demuren Foundation and GTBank’s first female Chairman as well as the first female Director of the Central Bank of Nigeria, Osaretin Demuren and former President of the Nigerian Senate, HE (Dr) Abubakar Bukola Saraki, C.O.N, as well as Commissioner of the Lagos State Ministry of Women Affairs and Poverty Alleviation, Cecilia Bolaji Dada, and other noteworthy speakers.

Also, delegates engaged in other side attractions, like debate, deep dives, plenary sessions, and ended with an amazing after party.

by House of Tara Corporate

Set to deliver a unique in-store customer experience, Studio24 teamed up with House of Tara – The first indigenous makeup brand in Nigeria, to offer its customers an experiential makeup service in the newest flagship coming from the fusion of both brands named HOUSE OF TARA EXPRESS

House of Tara xpress in partnership with studio 24

Studio24, a 29-year-old VETERAN in the photographic imaging industry and pioneer of in-house photo studio make-up services in Nigeria, currently operates from 30 outlets and counting.
With the spread of these outlets pan Nigeria, the exciting prospect of this growing network led to talks between Tara Fela- Durotoye (House of Tara CEO) and Ifeanyi Chris Oputa – TEAM LEADER @studio24.

The House of Tara Express Project is the outcome of these talks and aimed at providing Studio24 clients the whole gamut of makeup services, from a quick touch to a full Bridal makeup and more!!!

Founded in 1998, House of Tara Int’l is the producer of the Popular Tara Branded products. It’s makeup brand and services are known for empowerment. The company’s mission is to build a world-class culture that empowers, engages and creates an exciting experience for all.

Studio24 shares combed values with House of Tara, and for this basis we’ve created this partnership of collaboration for both brands to excel in. This partnership has stemmed from a long standing relationship and it’s great to see it finally happen.

This partnership reflecdts our desire to collaborate with companies that share our vision of global positioning and Studio 24 is known for its style of photography that is fast taking over the industry.

House of Tara xpress

The Studio24 outlets where customers will get to experience this collaboration are in the following locations::

Admiralty Way, Lekki (Lagos)

Awolowo Road, Ikoyi (Lagos)

Anthony Village (Lagos)

Allen Avenue Ikeja (Lagos)

Amuwo Odofin Festac (Lagos)

Off Olu Obasanjo GRA Phase 2(Portharcourt)

46 Ademola Adetokunbo Crescent Wuse 2(Abuja)

792B Ademola Adetokunbo Crescent Wuse 2(Abuja)

3rd Avenue Gwarinpa Estate (Abuja)

House of Tara Express will be available in every Studio24 outlet NATIONWIDE as Phase two & three are slated to roll out in October, 2020.
Indeed, This collaboration is a great move that will certainly bring freshness to the brands

For more info on this partnership kindly visit:


by Odumosu Oladayo

Brand and Marketing Manager


Tara Fela-Durotoye, CEO, House of Tara International has just made the list of “The Top 50 Most Powerful Women In Africa” on Forbes Woman Africa in the March 2020 edition.

…Joins Ibukun Awosika , Chimamanda, Pres. Sahle-Work Zewde of Zimbabwe and others

This issue celebrates 50 of the most powerful women in Africa. Forbes Woman Africa says that it considered women who are leaders, influential, consistent and have created an impact in Africa. “We sifted through several recognition lists, conducted our own research in coming up with new names, and short-listed nominations that came in from our editorial teams across Africa, applying our own metrics of leadership, influence, consistency, and most importantly, impact.”- Forbes Woman Africa.


The list which was published in the March issue of the magazine, outlined those who have been leading ideas and industries while purposefully contributing to nation-building and positively impacting the lives around them.


According to the author of the piece, Mashokane Mahlo-Ramusetheli, “This is a first-of-its-kind pan-African compilation of the continent’s leading women, drawn from business, politics, media, science, sports and public life, who are challenging the status quo and creating a trail on terrain where there was none. They are reshaping history, closing inequalities and pioneering new avenues of wealth creation and in turn, lifting others with them”.


Tara Fela-Durotoye is indeed a trail blazer as in 2013, she was also listed by Forbes Africa as one of “20 Young Power Women in Africa”. A list which illuminated the brightest stars and Africa’s most outstanding female game changers aged 45 and under.


This prestigious accolade for Tara Fela- Durotoye comes just few months after receiving the National Recognition Award for her contribution in social impact and job creation which was presented to her by the Vice President of Nigeria, Prof. Yemi Osinbajo and the YouWIN! Connect Award of Excellence at the first edition of the YouWIN! Connect Enterprise Education Book and Awards.


Job creation and social impact are the front runners of her vision and Mrs. Fela-Durotoye has created thousands of jobs, having trained over 7,000 professional Makeup Artistes (MUA) both home and abroad (Seychelles, Ghana, Liberia, UK to mention a few). All of these professional MUAs have gone on to start their own beauty businesses and are making waves at it.


It is no news that Tara Fela-Durotoye helped build the make-up industry in Nigeria from the ground up as she founded Africa’s first indigenous make up brand over 2 decades ago and she is most passionate about female empowerment and helping women run more successful businesses with initiatives like the Beauty Entrepreneur scheme which has set up over 15,000 women to own their own beauty businesses.


House of Tara International is Africa’s first indigenous makeup brand that caters to all women of color, currently has 24 branches, including franchises nationwide.